The 2024 (41st) China International Sporting Goods Expo (hereinafter referred to as the "China Sports Expo") successfully concluded on May 26 in Chengdu, Sichuan Province. This year's expo achieved new historical highs in terms of total exhibition area, number of participating companies, brands, and product categories, showcasing the robust recovery of China's sporting goods industry.
More sophisticated "smart" fitness equipment, environmentally friendly and low-carbon exhibition halls, and the use of new materials and technologies to develop smart sports equipment and outdoor gear were all highlights of the 2024 China Sports Expo. Keywords such as "She Economy," "Silver Economy," and "Youth Sports Economy" became focal points, with related exhibitions receiving significant attention from female, elderly, and youth fitness enthusiasts.
The combination of "exhibition services + conference services + event services" crafted by government sports departments was a highlight of this expo, effectively enhancing regional collaboration and resource allocation. This approach fostered closer ties between the China Sports Expo and related sports industries. The participation of various groups, including trade associations and business professionals, and the introduction of policies supporting sports tourism projects and venue operations, garnered widespread attention from exhibiting companies. Government efforts to promote the sports industry were evident, providing new opportunities for companies to explore market growth.
Additionally, the China Sports Expo featured a series of sports carnival activities to attract younger audiences, further advancing the exhibition's strategic positioning. Exciting events such as roller skating shows, the 2024 IFBB Pro League China Championships, and the 2024 National College Fitness Championships, along with double dutch and breakdancing competitions, captivated attendees. These activities boosted on-site popularity and met the needs of the fitness industry and consumers alike.
The 42nd China Sports Expo is scheduled to be held in NanChang.China from May 22 to 25 next year.
Source: China Sports News Date: 2024-05-27 Authors: Feng Jia, Wang Qiang, Zhao Yun
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